https://lmscontent.embanet.com/NEU/MKTG6200/Files/Week_3/Case3_Xerox.pdf
- What micro-environmental factors have affected Xerox’s performance since the late 1990s?
- What macro-environmental factors have affected Xerox’s performance during the same period?
- By focusing on the business services industry, has Xerox pursued the best strategy? Why or why not?
- What alternative strategy might Xerox have followed in responding to the first signs of declining revenues and profits?
- Given Xerox’s current situation, what recommendations would you make to Burns for the future of Xerox?
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