Tesla Motors is a unique company that manufacturers automobiles that run 100 percent on electricity. The company has received a lot of attention in the media. In spite of loans from the federal government and various tax advantages given to alternative fuel vehicle manufacturers, the company has had huge ups and downs and has come close to bankruptcy at least once. However, it has recently had enough success to repay a large loan from the government.
Initially Tesla only produced expensive sports cars that only the very rich could afford, but the company is now expanding into producing more cost-effective vehicles. In spite of recent successes, Tesla does face many hurdles. It is a relatively small company compared to the world’s major auto manufacturers. It faces competition from hybrid vehicles that are much cheaper, such as the Toyota Prius. Nissan has even come out with a relatively inexpensive fully electric vehicle—the Leaf.
Consumers may also be unwilling to face the inconvenience of a fully electric vehicle. There are few recharging stations compared with gas stations in the United States, and it takes far longer to recharge an electric vehicle than to fill a vehicle up with gas. So while there is large public support for environmentally friendly vehicles that will lower our dependence on foreign oil, Tesla faces many obstacles and must carefully plan its future in order to compete with the large auto companies and expand its consumer base.
Do some research on Tesla and the market for electric vehicles and see what you can find regarding Tesla’s strengths, weaknesses, opportunities, and threats. Here are a couple of articles to get you started:
Tilley, P. (2014, Feb 20). Tesla Motors offers the epitome of automobile innovation. The Dispatch[Available on ProQuest]
Rechtin, M. (2014). Tesla’s biggest test. Automotive News, 88(6603). [ProQuest]
Mandel, D. (2013). The great Tesla bubble. Automotive News, 88(6590) [Available on ProQuest]
Once you have completed your research, write a 4- to 5-page paper addressing the following items:
For the Module 2 SLP, you will be continuing to focus on the organization you selected for your Module 1 SLP and take a close look at strategic planning at this organization. You already gave a brief overview of planning at your organization for your Module 1 SLP, but now you will be taking a closer look at planning issues such as the mission, vision, and goals of your organization and also do some strategic planning and analysis of your organization.
For this assignment, first review the background materials carefully, then write a 3-page paper covering the following issues: