You are to write a Retail Operations Essay this week. For this paper, you are to choose two companies. One you feel is a well run and one that you feel is a poorly run. Compare and contrast the two companies operational practices to include the following:

1. What pricing strategies does each company use?

2. What is their primary competitive advantage?

3. What value do they bring to the consumer?

4. What approach is used for promoting their business?

5. What could each company learn from the other?

The paper should be 7-9 pages in length (this does not include the title and reference page). Ensure your paper is formatted to APA 6th edition standards.

Research: Additionally, using the APUS Online Library, conduct research and incorporate at least four (4) additional sources other than your textbook to support your essay. Use the APA Style to cite your “in-text” references and to list your references on a reference page. A copy of APA Style Examples is located under theRESOURCES link of the classroom. Additionally, the APUS Online Library has the APA Style Manual.

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