Develop a brief IMC (Integrated Marketing Communications) for the company or product you are working on in your assignments.

• First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?

• Now, think about how to communicate this information using the AIDA (Attention – Desire – Interest – Action) principle. Describe your ad and promotion.

• How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?