Writing as following requirements. Fill the black of “Other On-site observations” on three notes which you can just come up with some sentences.

The requirement of analyze is on Music and Commercial Space Analysis. Write three to five hundred words. And you should cover some context or site in the analyze from the article Jonathan Sterne, “Sounds like the Mall of America: Programmed Music and the Architectonics of Commercial Space,” Ethnomusicology 41 (1997): 23-26, 29-41. Do not need to cover that much just site from this article

Here is the note

Store: Sephora

Main Products; cosmetics

Brand image/associations: Providing all cosmetics suiting everyone

Target customer: Majoring in target Female under 34, but people no matter age, gender and race are covered by their target.

Hypotheses about music: pop music

On-site musical observations: “Strip That Down”

Other On-site observations (messaging of displays, notable features of décor or layout-anything that contributes to the identity or atmosphere the store projects):

Store: Barnes & Noble

Main Products: books

Brand image/associations: booksellers

Target customer: People like novels or people who needs some technical books

Hypotheses about music：light music

On-site musical observations: “evidence”

Other On-site observations (messaging of displays, notable features of décor or layout-anything that contributes to the identity or atmosphere the store projects):

Store: Kate Spade

Main Products: Females; clothing, bags

Brand image/associations: Beauty and Fashion

Target customer: ladies, middle-age woman

Hypotheses about music：Pop-music which has safe melody

On-site musical observations: “girl of loo lists’ “last chance to dance”

Other On-site observations (messaging of displays, notable features of décor or layout-anything that contributes to the identity or atmosphere the store projects):

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