assignment 1 lasa 2 conducting and analyzing statistical tests 6751231 2January 13, 2021
Unit 2 Assignment 1: Cover letter/ResumeJanuary 13, 2021
Brand Identity” Please respond to the following:
- Select two well-known companies from the same industry, and then analyze their identities / brand images by evaluating their differences and similarities. Determine what sets each core message apart from competitors.
- Evaluate how a company’s brand identity promotes customer loyalty and retention in terms of customer service, competitive price, communication, special treatment, and loyalty and rewards programs. Provide an example to support your evaluation.
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