Describe a marketing campaign, recruitment campaign, educational program, or other program to get people to adopt a new behavior (e.g., purchase a new product or service, join a group or organization, vote for a political candidate, etc.). In doing so, apply the theory of cognitive dissonance, and other concepts in modules 9 and 14 (e.g., roles, foot in the door phenomenon, low ball technique, conformity, obedience). Explain how and why this program is or is not a form of ‘brainwashing’, and whether it is ethically justifiable.

NOTE: do not describe an ad or persuasive communication, which is the subject of the next unit’s assignment.

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