Build a sports audience paper. You’ll have more flexibility here with respect to topic and scope. A good way to think about this is that you’d be submitting a proposal to your boss in a sports organization. While you’re free to choose a sport or organization, all papers MUST support their recommendations with evidence from the book and SBJ sources (IMPORTANT!). Make sure you include:

1. Goals. See Chapter 1.
2. Situation Analysis. See Chapter 2.
3. Fan Development Strategy. See Chapter 3.
4. Brand Strategy. See Chapter 4.
5. Promotion Mix. See Chs. 5 and 6.

No required length. Papers will be graded based on originality, significance, and rigor. Good writing helps (and bad writing hurts)

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