The course is able to help people

• understand the key concepts and issues in competitive strategy, strategy formulation, and implementation;
• understand relevant methods and decision criteria in making strategic decisions;
• have an ability to use the appropriate concepts, tools, and techniques when discerning key issues, analyzing situations, and making sound decisions in a variety of strategic situations.

Analysis Starbucks business with the internal, external and strategy based on the case. (Need to use the five force model and VRIO model) The case write-up must be five pages, 2000 words, single-spaced.

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