Order Description
(a) Critically review the role of strategic financial management in determining the markets or clients an organisation serves, the goods or services it offers, and the resources it utilises using
relevant examples.
(b) Explain, using relevant examples from your field of study within the Hospitality, Travel and Tourism, Airline or Events Management sector, the dual role of strategic financial management in:
(I) Minimising the cost of capital employed and;
(II) Maximising profits relative to the capital employed.
(a) Identifying and explaining the purpose of the key elements/tools of strategic financial management.
.
(b) Demonstrating, with relevant examples, how the tools of strategic financial management are applied in determining the markets or clients an organisation serves (including both geographical
markets and industry sectors), the goods or services it offers (including product/service development and innovation),
and the resources it utilises (including investment in both tangible and intangible assets).
(c) Discussion (using relevant examples from the Hospitality, Travel & Tourism Airline or Events Management sectors) of the dual role of strategic financial management inefficient sourcing and
allocation of capital with a view to maximising shareholder returns.

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