Complete the SWOT analysis below and post to the Discussion Board by Day 3 to provide a critical evaluation of the 2011 Horizon Report by using the Strengths, Weaknesses, Opportunities, Threats (SWOT) format.SWOT AnalysisStrengths(Advantages; capabilities; unique selling points; assets:   experience, knowledge, data; innovative aspects; accreditations (endorsements), qualifications, certifications; philosophy, ethics and values; dispositions)Weaknesses(Disadvantages of proposition; gaps in capabilities; lack of competitive strength; reputation, presence and reach; known vulnerabilities; effects on core activities, distraction; reliability of data, predictability; morale, commitment, leadership; accreditations, etc.)Opportunities(Market developments; competitors’ vulnerabilities; industry trends; technology development and innovation; global influences; new markets, niche target markets; tactics:   e.g., surprise, significant contacts; information and research; influences)Threats(Political effects; legislative effects; competitor intentions – varied; market demand; vital contacts and partners; obstacles faced; insurmountable weaknesses; loss of key staff; sustainable economy – home, abroad; seasonality effects)

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