Primary Task Response: Within the Discussion Board area, write 300 words that respond to the following questions with your thoughts, ideas, and comments.

Choose your favorite company, and then review a press release made by that company (usually located on the company’s Web site). Include the link to the company’s press release within your primary post so that your fellow classmates can review it.  

After reviewing the press release, discuss the following information:

• Who do you think is the intended audience of the press release?  Do you think the company effectively communicated to its audience base? Why or why not?

• What do you think is the main message that the company is trying to communicate?  Do you feel the company communicated that message effectively?  Why or why not? 

• What is one of the strengths of this press release?