Discuss the communication strategy employed by Tim Cook. Do not focus on whether or not you agree with the actions taken by Apple and the U.S. government. Instead, focus on how Cook communicated Apple’s decisions. As a leader, do you think his message was effective for the general public, for his employees, and for his key partners? Do you believe he used the correct channels to send the message? In your opinion, is there any way for the message to be more effective? Explain.

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