The Daimler-Chrysler Merger
Order Description
answer all four questions:
1) What were the main differences between the Mercedes and Chrysler business m?dels bef?re the merger?
2) What were the main differences between the Mercedes and Chrysler production
processes and c?nfiguration of the supply chains, and how did these differences affect the strategic outc?mes of the merger?
3) What were the main differences between labour politics at Mercedes and Chrysler and h?w did they affect pr?cess design in the two companies?
4) Assess the strengths and weaknesses of Fiat’s take?ver of Chrysler in terms of
operati?n strategy and market strategy.
sources :
Köhler, H., “Fr?m the Marriage in Heaven to the Divorce on Hearth: The Daimler-Chrysler Trajectory since the Merger” in Freyssenet, M. (ed.) The Second Automobile Rev?lution, Paris (2009), Palgrave – the most important
Nigel Slack, Alistair Brandon-Jones, Robert Johnston- Operati?ns Management
Smith, A., Rainnie, A., Dunford, M., Hardy, J., Hudson, R, Sadler, D. (2002) “Networks of value, commodities and regions: Reworking divisions of labour in macro-regional ec?nomies”. Progress in Human Geography 26, 1, pp. 41–63.
MacMillan, pp. 309-331.
Ciravegna, L. and Maielli, G. (2011) “Outs?urcing of New Product Development and the ?pening of Inn?vation in Mature Industries: A L?ngitudinal Study of Fiat during Crisis and Rec?very”. International J?urnal of Innovation Management. Vol. 15, No. 1 (February), pp. 69–93.
Lanzara, G. F. and Patri?tta, F. (2007) “The Institutionalizati?n of Kn?wledge in an Automotive Factory: Templates, Inscriptions, and the Pr?blem of Durability”. ?rganization Studies, 28(05): 635–660.
Julia Froud, Colin Haslam, Sukhdev J?hal, Karen Williams
«case after financialisation: a case study in financial under-performance, constraits and consequences»
H?lweg, M., Pil, F. (2004) The Second Century: Rec?nnecting the Consumer and Value Chain through Build-to- ?rder (Chapters 1, 2 and 3).

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