Why Buy Green?

Sometimes, advertising appeals are designed to make you either feel guilty for buying products that might “hurt” the planet or appeal to your senses of helping another person. Have you ever been motivated to buy a product to “save the planet?”

In your discussion, examine the influences of the following on consumers:

• Sustainability
• Social justice
• Globalization
• Consumer politics
• Legislation issues

Answer the following questions in your discussion response:

• What was 1 product or service that you bought to help the environment or another person or society?
• What was the “turning point” for you in the decision to buy the product or service?
• Did the marketer make you feel guilty or sorry for something? Did you buy the product because of social justice, global sustainability, or another reason? What was your reason?
• Does your decision match your psychographic profile? Why or why not?

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