total marketing effort

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total marketing effort

Total marketing effort is a term used to describe the critical decision factors that affect demand. Let the variable x represent total marketing effort. Variable x contains 10 values. A typical Demand model that is used to predict demand, D, as a function of total marketing effort is: D = a*x^b

Parameter a is given and is positive. Different demand model forms result from varying the values of parameter b.

• Calculate the Demand for each combination of x, a and b in the 10 by 5 array.

• Be careful to use absolute cell references where needed.

 
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