• Use the fundamentals of economics to describe a market
• Show that you understand the different facets of markets
• Think of this report as ‘market research’ you would conduct prior to making a business decision to understand how the market may respond to your business choice.
• Task:
  • Choose a well-defined industry that you have interest in. The industry should be specific (for example, ‘hybrid cars’, not just ‘cars’).
  • Provide an overview of the industry. This overview should include the market forces, characteristics, changing market conditions, and any other attributes that a manager of a firm either in the industry or hoping to enter the industry should be aware of (for example, suppliers, demanders, regulations, fads, related industries, etc.). If price controls and taxes impact this market include those in your overview.
  • If data is available, use it as support to your overview.

  Grading & Format:

  • How you present the material is up to you. For example, you could talk about the history of the market and then talk about the future of the market, or you could discuss the market by suppliers, demanders, and government, or you can use a different approach.
  • Length: 4-6 pages single spaced (other spacing is acceptable, just use 4-6 pages single spaced as a length guide). Please use 12 point font.
  • This work is to be done individually. Given the number of markets to discuss, I do not expect to see multiple reports on the same market.
  • Cite your sources and include a works cited at the end of your report. Please specify which citation style you are using.

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