Assignment – Visual Argument Analysis Essay
Objective:
Analyze a visual argument
Write an effective argument using rhetorical techniques
Instructions:
Analyzing arguments made by images is just as important of a skill as analyzing verbal arguments. For this paper, you will choose a print advertisement to analyze and
craft an argument based on the effectiveness of the advertisement. The goal is to craft an argumentative essay in which you rate your chosen advertisement according to
an operational definition of what an effective advertisement accomplishes for its audience. You will use the work that you have already completed in Week 4 to complete
this essay assignment.
Tips:
Please view the Grading Rubric page at the end of this unit to view the grading criteria for this assignment.
Please view the MLA formatting videos that are available at the end of this weekly module.
Review Chapter 3 of your textbook

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