Trademarks are a critical element of branding and must be fiercely protected. Using the “trademark basics” on page 117 of your textbook and at least two other pieces of research you source online, write 1.5 to 2 double-spaced pages discussing the importance of trademarks to brands. Use examples of at least three brands in demonstrating your understanding of the topic.

• Do not provide any lists / bullets of information.
• Provide a link to each source you use, and in-text citations for any information that comes from external sources.

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