FIRST: Watch this video about how Uber uses data visualization to illustrate their analytics:

https://www.youtube.com/watch?v=nLy3OQYsXWA

THEN: Answer the following questions in 2-3 paragraph response each:

• How might you use data visualization to illustrate the analytics from one of the social media tools you have learned in this class?
• What are the benefits of using data visualization to “make the case” for why digital marketing is an essential component of a business’ bottom line?

NOTE:

– MAKE SURE TO BE specific in your answer

– Make sure to organize your answer with heading title for each question

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