what are some concerns marketer when it comes creating imc approach promotional

Week 3 A2
January 18, 2021
Wellness Final
January 18, 2021

what are some concerns marketer when it comes creating imc approach promotional

What are some of the concerns of the marketer when it comes to creating an IMC approach via the promotional mix components of advertising, public relations, sales promotion, direct marketing, and personal selling?
 
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