What is a SWOT analysis? The SWOT is an organizational performance tool used to conduct a situation analysis.?The acronym SWOT stands for the following factors:??

Strengths internal factors that leverage organizational performance??
Weaknesses internal factors that will affect the health care organization (cost, quality,
etc.)??
Opportunities external factors that improve initiatives for the organization??
Threats external factors that could negatively affect organizational performance??

The SWOT analysis should match the organizations resources and capabilities to the
competitive environment in which it operates. The analysis should help guide the organizations
formulation and selection of strategy. The SWOT analysis framework is often represented in a 2
x 2 matrix. (See template below.) Strengths and weaknesses are internal to the company and
can be directly managed by it, while opportunities and threats are external (meaning the
company can only anticipate and react to them).
??
Using the healthcare companies (Aetna, Inc and Anthem, Inc)

Create a slide presentation with no more
than 12 slides (with bullets) and note pages that include the following?(Note: Use the bullets
below to help you structure your presentation):?

? The first slides should introduce your companies and why you chose them.?

? Include your completed SWOT diagrams (one for each company).??

? Include a comparison of each companys SWOT.??

? Identify a minimum of three factors that affect each firms environment. You must
include the internal and external environments (e.g., resources, market, competitors,
geographical, global) in each factor. Rate the top two concerns, based on your
professional experience.?????

? Assess and provide recommendations that will:??
1. enhance the strengths,??
2. minimize the weaknesses,??
3. maximize the opportunities, and??
4. overcome the threats.?
?

? Assume you are meeting with your internal or external stakeholders. Create a
Stakeholders Recommendation in which you:?
??
? Summarize your SWOT analysis to the stakeholder selected.?
??
? Provide short-term recommendations.????

? Include two or more references to support your rationale.

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