What is RFM analysis and what is generally used for Marketing assignment help
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March 11, 2023What is RFM analysis and what is generally used for Marketing assignment help
Review the “Marketing database applications” section on your text. Then answer the following:
Questions
- What is RFM analysis, and what is generally used for?
- How would RFM analysis assist an organization to determine salesperson effectiveness and/or commissions?
- What is the role of RFM analysis on customer relationship building and/or customer support?
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