Step 4: In 2-3 pages, answer the following questions:

1. Which group did you decide to follow in LinkedIn? Explain your answer.
2. Provide a brief overview of what LinkedIn is, how it works, and what current research or reports indicates about the use of LinkedIn. (2-3 resources).
3. Identify two publicly available profiles of people who have careers to which you aspire. Provide a brief summary and your reason(s) for choosing these individuals. Examine their LinkedIn professional identity (Job titles, Competencies, Education, etc.) and how they achieved their identity through the profile (What keywords does the person use? Samples of work or portfolios? Links to other websites?

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