the administrative assistant at

Coastal Events,

Ltd. (refer to case

scenario)

Who your reader is:Hassan Yussuff, p

resident of the Canadian Labour Congress union

Background information:

The Canadian Labour Congress, which represents

approximately

3.3

million workers, is t

he largest labour

union in Canada. Every three years, i

t

hold

s

a convention for

deleg

ates from each region of Canada

, with the next convention scheduled for the spring of 2020.

Your supervisor, Cameron Davis, has asked you to write a letter

to union president, Hassan Yussu

ff,

persuading him to hold

the 2020 Canadian Labour Congress convention

in Halifax at the new

convention centre.

Your task

:

1.

Use the sources posted on Brightspace

(as well as any other reliable sources you may

find)

to r

esearch

the

Canadian Labour

Congress and its potential convention needs

.Youshould also research the benefits of hosting conventions at the Halifax Convention Centre

and in Halifax generally.

2.Using the AIDA strategy in Chapter 10, d

raft an ind

irect strategy

letter

to

Mr. Yussu

ff

persuading

him to hold

the 2020 Canadian Labour Congress convention at the Hal

ifax

Convention Centre

.

3.

Revise your draft(s) to ensure your message follows the instructions given here, in your

COMM class, and on the checklist

on the reverse side of this pag

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