locate an article that discusses business-to-business marketing (B2B) and how it is different than business-to-consumer (B2C) marketing. This could include any aspect of the B2B world, which might include buying, relationship building, strategic perspectives, global new product development, distribution, pricing, and/or promotional techniques. Within your article review, please make sure that you analyze a real-life B2B company with respect to its strategic marketing techniques. Note that these are ideas; please expand within the parameters of the B2B model. Respond to the following questions:
Your response should be a minimum of two pages, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations used must be in APA style.
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