Compare and contrast the commercials of two airlines. You may use two of the ones provided in Activity 8.1 (see below) or choose two of your own (youtube.com is a good resource). Evaluate the commercials in terms of message, what does or does not make it memorable, entertainment value and/or thought-provoking ability. Which one did you like better? Why?

Indian Airlines commercial (YouTube/1:00) (Links to an external site.)

23 Best Airline Commercials EVER (Huffington Post/23 segments at about 45 seconds each) (Links to an external site.)

Southwest Heart TV Spot, ‘Machine’ (iSpot.tv/ 00:31) (Links to an external site.)

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