Directions: PLEASE respond to this in a perspective that shows you have real world experience in these topics. Talk about this in a Marketing Agency Managers Perspective.

MT2 – Industry Analysis and Key Success Factors

[NOTE: The subjects mentioned below in each Main Topic are suggestions only; you are free to explore any area of the Main Topic that interests you, particularly if there is some direct application of the MT to your present or past business experience]

MT2 – Some aspects of Industry Analysis and Key Success Factors to be considered are: What are the boundaries of the industry to be analyzed – the major forces of an industry and the forces that affect industry profitability. Examine the industry’s fundamental characteristics and structure using Porter’s Five Forces Model.

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