Directions: PLEASE respond to this in a perspective that shows you have real world experience in these topics. Talk about this in a Marketing Agency Managers Perspective.

MT3 – Strategic Groups and Competitor Analysis

[NOTE: The subjects mentioned below in each Main Topic are suggestions only; you are free to explore any area of the Main Topic that interests you, particularly if there is some direct application of the MT to your present or past business experience]

MT3 – Some aspects of Strategic Groups and Competitor Analysis to be considered are: What are some characteristics of Strategic Groups and what are some ways to map Strategic Groups. How can one use Porter’s four-step approach to make predictions about competitors. How can one use scenario planning to predict the future structure of the external context. The need to understand the dynamic characteristics of the external context.

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