Read chapter 1, case1-2: “McDonald’s Expands Globally While Adjusting Its Local Recipe” from chapter 1 of the text. Utilize knowledge gained from reading chapter 1 as well as research external sources to address the discussion question:

The “Plan to Win” initiative is built around five factors that drive McDonald’s business: people, products, place, price, and promotion. As a student of marketing – having studied the 4-Ps of marketing – what is so different about the “Plan to Win” than 4Ps? Explain.

Please be concise, stay on the topic and list the credible external sources at the end.

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